Industry · Financial Services
Websites and SEO
for financial services.
We build, host and maintain websites for lenders and financial services firms: application forms wired to your systems, sites for several brands, moves with no lost addresses and pages written with the rules on credit advertising in mind.
- French first, bilingual
- Managed hosting included
- One accountable person
The problem
A loan page is regulated advertising
In Quebec, the rules on credit advertising do not apply to the lender alone. The Consumer Protection Act defines an "advertiser" as "a person who prepares, publishes or broadcasts an advertisement or who causes an advertisement to be prepared, published or broadcast" (section 1, paragraph m). An agency that prepares your pages may therefore be covered, just as you are. Here is what a loan page has to avoid.
- A rate quoted without the credit rate calculated under the Act, shown with equal emphasis (s. 246), or one element of the cost of credit without all the others, as the Office de la protection du consommateur explains (in French)
- An offer of a loan of money made without the permit the Act requires of the lender, unless a regulation provides an exception (s. 321)
- An ad for a loan at an annual percentage rate above 35%: the Criminal Code makes it an offence (s. 347)
- An ad Google rejects: for a personal loan, its policy requires repayment in full in 61 days or longer and, on the page, the minimum and maximum repayment period, the maximum APR and a representative example of the total cost
- An application form that loses requests, or sends them twice, without anyone noticing
- A site move that breaks addresses already listed in Google
What we do
What we deliver to financial services
Websites, forms and pages that we build, host and maintain. Managed hosting is included with our websites, and we name no client without their written consent.
Application forms wired to your systems
Each request travels server-side to the lender's loan management software or inbox, with bot protection and no duplicates.
Alerts on incoming requests
Requests are counted, and an alert reaches us when submissions fail or requests stop coming in.
Several brands, one owner
One site per brand, all hosted in their owner's own environment, separate from other clients'.
Moves with no lost addresses
Before leaving an old host, we take an inventory of the pages and prepare a redirect for each old address. After the switch, we check every address.
Conversions measured with consent
Install or repair of GA4, Google Tag Manager and ad-platform conversion tags, respecting the cookie consent Law 25 requires.
Pages written with the rules in mind
Loan pages and ads prepared with the Consumer Protection Act, the permit required of the lender, the criminal interest rate and Google's personal-loan policy in mind.
A discovery call, at no cost and with no obligation
Tell us about your brands, your forms and your systems. Our prices are set by deliverable: our websites start at $3,500, managed hosting included, taxes extra.
Book a discovery callWhat stays yours
Your legal text stays yours
We write your pages with the rules on credit advertising in mind, but we do not give legal advice. Your terms, your cost-of-credit disclosures and your legal text stay yours: we add them as you or your legal advisor provide them.
The rules summarized on this page come from the official sources linked above. This information is not legal advice and does not replace the advice of a professional.
Who does the work
Steven Lefebvre, founder
Your websites, your forms and their follow-up are the responsibility of one person, here, who answers at 438-376-6494.
How it works
From discovery call to follow-up
Discovery call
We look at your brands, your forms, your systems and your current hosts, at no cost and with no obligation.
Quote by deliverable
You receive a detailed quote: each deliverable, its price and what is included. The work starts when you accept it.
Delivery and follow-up
Every release passes a health check, then your websites are checked every 15 minutes. Our reports separate observations, decisions and next actions.
Frequently asked
What financial services firms ask us
Free resources
Latest blog articles
Related services
Explore the rest of the system
Let's talk about your brands and your forms
A discovery call with Steven Lefebvre about your websites, your forms and your systems, at no cost and with no obligation.
A complete acquisition system for Quebec SMBs: website, SEO and automation.