Service · AI Visibility
AI visibility: solid foundations, no gimmicks.
ChatGPT, Perplexity and Google AI Overviews now answer some of your customers' questions. We work on the foundations these tools rely on: useful pages that crawlers can reach, your Google Business Profile, your presence on other sites, and tracking that measures what happens.
No cost, no commitment.
The problem
Your customers now ask the AI
Some searches now go through ChatGPT, Perplexity and Google AI Overviews. The user gets a direct answer with a few sources, and does not always click through to a site.
These answers draw on pages that crawlers can reach, on business profiles and on what other sites say about you. When those foundations are missing, your business gives them little to work with.
What keeps you out of AI answers
Blocked crawlers or thin pages
A robots.txt file that turns away AI search crawlers, or pages that don't really answer your customers' questions.
Incomplete Google Business Profile
Missing categories, services or service area: Google has less information to show about your business.
Little presence elsewhere
Your business is missing from the directories, listings and sites that cover your sector.
No measurement
Nobody reads what Search Console reports, or what ChatGPT and Perplexity answer about your market.
Why us
What we do, and what we don't sell
Google states that no special optimization is needed to appear in its AI Overviews, and its guide adds that llms.txt files, chunking content into pieces and rewriting "for AI" are not required for its search. So we don't sell them to you as levers. We work on what Google, OpenAI and Perplexity document.
Grounded in documentation
Every recommendation points to what Google, OpenAI or Perplexity publish, not to a rumour or a trick.
No citation guarantee
No one controls what an AI cites. We commit to the work delivered and to reports that separate what we did from what we observe.
Verifiable deliverables
Checked robots.txt file, revised pages, up-to-date profile, tracking report: everything we deliver can be checked.
What's included
What an AI visibility engagement includes
Useful, crawlable pages
Pages that clearly answer your customers' questions, that crawlers can reach and Google can index. The same work serves classic search and AI answers.
AI crawler access
A check of your robots.txt file: OAI-SearchBot (ChatGPT search), PerplexityBot and Googlebot must be able to read your important pages.
Clear, structured content
Explicit headings, direct answers, lists and tables where they help the reader. Structured data stays useful for Google's rich results, even though its AI answers do not require it.
Google Business Profile and presence elsewhere
Your Google Business Profile complete and accurate, and consistent contact details across directories and on the sites that cover your sector.
Search Console measurement
Search Console's generative AI performance report shows how your pages perform in Google's AI features. We go through it with you in every report.
Checks in ChatGPT and Perplexity
We ask ChatGPT and Perplexity your market's questions and record the sources they cite. It is a manual, dated check, not an audience measurement.
The method
From diagnostic to follow-up
Diagnostic
We check crawler access, the indexing of your key pages, your Google Business Profile and your presence elsewhere, then ask ChatGPT and Perplexity your market's questions. You get a dated picture and a prioritized plan.
Fixes and content
Robots.txt, pages to clarify or complete, Google Business Profile, directories: we fix what blocks you first, then improve the pages that answer your customers' questions.
Follow-up
The generative AI report in Search Console, new checks in ChatGPT and Perplexity, adjustments. We report what was published and what the checks show.
SEO is still the foundation
For Google, a page must be indexed and eligible to show with a snippet in Search to be a source for its AI Overviews: the same pages serve classic search. AI visibility doesn't replace SEO or local SEO, it extends them. The free diagnostic starts with your current SEO.
Free resources
Our articles on AI visibility
AI citations
Getting cited by AI
What you can review in your existing pages before publishing new ones.
Business Profile
How to optimize your Google Business Profile
The essential optimizations for your Google Business Profile.
AI & SEO
Local SEO in the AI era
AI Overviews, ChatGPT and Perplexity: what changes for your SMB, and what doesn't.
AI visibility: your questions
What is AI visibility (GEO/AEO)?
AI visibility, also called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization), is the work that helps your business show up in the answers of ChatGPT, Perplexity and Google AI Overviews. For Google, it is not a separate discipline: the same useful, crawlable pages serve classic search and its AI answers.
Does AI visibility replace SEO?
No. Google states there are no additional requirements to appear in its AI Overviews: solid SEO remains the foundation. AI visibility adds ChatGPT and Perplexity crawler access, your presence on other sites and tracking specific to AI answers.
How do I know if AI engines already cite me?
For Google, Search Console's generative AI performance report shows how your pages perform in its AI features. For ChatGPT and Perplexity, we ask your market's questions and record who gets cited: it is a manual, dated check, and it is the first step of an AI visibility engagement.
Do I need an llms.txt file?
Not for Google: its guide states that Google Search does not need any AI text file. The llms.txt file is a proposed standard to help AI assistants use a website. We can publish one, kept up to date with your pages, as a courtesy file, but it is not a ranking factor.
Do I need to rewrite my content for AI?
Not for Google: its guide states you don't need to write in a specific way for generative AI search, or break your content into tiny pieces. What counts is useful, clear, crawlable pages written for your customers.
How long before I see results?
No one controls what an AI cites, or when: we promise neither citations nor a timeline. Crawler access and your Google Business Profile get fixed first, then the work on your pages and your presence elsewhere builds over time, just like SEO. In every report, we show you what Search Console and our checks indicate.
Related services
Explore the rest of the system
See who AI engines cite in your market
A discovery call with Steven Lefebvre to look together at who AI engines cite in your market, and what an AI visibility engagement would cover.
No cost, no commitment.